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WHO IS SWEETHEAD?​

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Lawanda Brooks, an Award Winning License Cosmetologist, Entrepreneur, Educator, Author and Cosmetic Chef. She has worked diligently to master the of art specializing in all textures of Hair. A Healthy Hair Care Specialist, a natural in Precision Haircuts, Color Specialist and Hair Extensionist .

 

I have been an educator for 18+years for some of the most premium professional hair care lines on the market and with over 39+ years of experience in the salon business. 

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Dedicated to Alfred Turner "Big Daddy"

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This brand is dedicated to my grandfather, Alfred Turner, whom our family affectionately called Big Daddy.

Long before SweetHead Naturals became a company, it was simply a nickname spoken with love.

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As a little girl with beautifully kinky, curly hair, my grandfather would smile and call me "SweetHead."

He probably never imagined those simple words would one day become the name of a company dedicated to helping people embrace the beauty of their natural hair, skin, and body.

Lawanda Brooks

Big Daddy was a man of faith, discipline, wisdom, and exceptional craftsmanship.​ He worked faithfully at his career for more than forty years while building a successful upholstery business from a small workshop inside his home. Night after night, he transformed ordinary furniture into extraordinary works of craftsmanship with his own hands.

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He taught me that excellence is earned, He taught me that discipline creates freedom, and he taught me that success comes from preparing yourself mentally, spiritually, and financially. Although he was not a man of many affectionate words, he demonstrated his love by providing security, wisdom, and unwavering example. The values that built his life became the values that continue to build this company.

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Every guest we serve, every product we create, every student we educate, every leader we develop, every life we impact. Is a reflection of the legacy he left behind.

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Thank you, Big Daddy.

Your nickname became our name.

Your values became our foundation.

Your legacy lives on through SweetHead Naturals.

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With gratitude and love,

Lawanda Brooks

​​INSPIRATION:

Being aware to choose natural beauty products, reduces the risk of harmful health issues? Each product with harmful toxins in them you cut from your beauty care regimen decreases the chemicals to which you're exposed.

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​MY CONCERN:

Mom is a breast cancer survivor twice and my dad died of liver cancer. Upon learning about harmful toxic chemicals in hair relaxers, hair color, and ordinary shampoos are link to serious health issues. This prompt me to a lifestyle change, I stop using and performing chemical straighter and toxic hair color. ​

Lawanda Brooks

Also I learned regular exposure to hair dyes, processing agents, and other chemicals used in hair salons and barbershops may increase cancer risk, according to the International Agency for Research on Cancer (IARC), Studies suggest 1 of every 5 hair stylists will suffer from a health issue directly related to their occupation. Now you can understand why I am so passionate about safe beauty care products for me and you.

 

WHAT WAS NEXT?

​I began to research the ingredients of all the products I was using, some of these ingredients was link to cancer, reproductive, neurology problems and many more health issues.

 

I took a huge leap of faith and stop performing relaxers, perms, and harmful color services in my salon business. Chemical relaxers and hair color services are a large part of the revenue for a salon business.

However, for me these processors are not worth the health and wellness of myself or my clients. Changing to a healthier way we perform salon services will reduce damaging results to our hair, scalp, bodies, health and as well as the environment.

 

So, I began to create shampoos and conditioners to use on my clients. My clients would ask me what I use for my personal use, when we discuss these issues. I would respond "I make my own", then my clients requested products for me to make for them.

 

As they say the rest is history : )

Voted One Of The Top Entrepreneurs' In 2018

Lawanda Brooks
Lawanda Brooks
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